Month: July 2023

We tried using video ads for Indie App user acquisition. Are TikTok ads a scam?

Business / Making of Captionista
Composite of three iPhones 14 Pro showing screenshots of the app Captionista and its Freestyle feature

Back in late August 2022 we launched version 1.0 of our social video subtitling app Captionista into a crowded segment dominated by huge players including CapCut which is owned by the company behind TikTok. This makes App Store Search ads way too expensive for the keywords we need. As we were just this week posting videos as part of the marketing, we tried paid video ads to see if that might move the needle. We’ve experimented […]