Month: August 2014

Animation timings

Design / iOS

Making your animations subtle is very important. This usually means they should be very short, circa 300ms or less. However even a tiny amount of undamped spring means they need more time to feel natural. Perceived smoothness is a function of distance travelled and the frame rate, so the further the total distance travelled (in any direction, e.g. when bouncing on a spring), the longer the animation must be to appear smooth. Even if it […]

Trying out indie dev on my pygmy pony

Apple / Business / Development / iOS

There’s a lot said about the troubles of being an indie iOS developer, with a recurrence doing the rounds at the moment. It’s fair to say that many consider it an ill-advised move, at least the ones who have not tried it or have tried and failed to make enough money. I remain convinced that to some degree the indies out there who have found profitable niches are not too eager to share this information, […]

Is “Unlock Everything” a mistake?

Business / Development / iOS

iOS developers are well aware of the shift in price models away from charging up front, to free with In-App Purchase. I have been pretty resistant to this change, especially in the light of the forthcoming ability to host preview videos on the App Store. The rationale is that getting people to buy your app without evaluating it is a massive hurdle, and a video preview could help with that. Now I find myself having […]