Late to the party, I recently bought a Nintendo Switch for my two daughters, aged 14 and 17, to play some “deeper” games than are available on iOS and because frankly they’ve run out of TV to watch in these trying times and they recently had fun playing a friend's Xbox. The Switch immediately showed me a glaring hole in Apple’s mobile/home ecosystem experience that I really hope they fix by pivoting the Apple TV experience a bit.
I had the start of an idea that could be part of the solution for limiting the damage of fake news.
The future may well contain fewer signs and billboards. We can hope. It is odd how we worry about being bombarded with ads online but ads already bombard us everywhere in our environment, along with increasingly unnecessary signage to direct us to destinations our mobile devices can take us to with less confusion.