Author: Marc

What Apple could learn from Nintendo Switch

Apple / Design / User Experience

Late to the party, I recently bought a Nintendo Switch for my two daughters, aged 14 and 17, to play some “deeper” games than are available on iOS and because frankly they’ve run out of TV to watch in these trying times and they recently had fun playing a friend's Xbox. The Switch immediately showed me a glaring hole in Apple’s mobile/home ecosystem experience that I really hope they fix by pivoting the Apple TV experience a bit.