The future may well contain fewer signs and billboards. We can hope. It is odd how we worry about being bombarded with ads online but ads already bombard us everywhere in our environment, along with increasingly unnecessary signage to direct us to destinations our mobile devices can take us to with less confusion.
We all know that Google “reads” all gmail. Let’s assume for now that all commercial Google Apps content is secure and not viewed by Google. What may not have occurred to you is that, like Slice Intelligence who have recently been in the news for extrapolating Apple Watch sales data from willing users’ email accounts — this means they can tell what you are buying, and this is incredibly valuable information.
So Bitcode is all about little optimisations? Yeah, right.
The real shame is that Microsoft lacked and still lacks taste and design skills in many areas. That created a lost 20 year period for software progress for everybody.
The good people at Itty Bitty Apps interviewed me about Soundproof and how we use the excellent Reveal app to debug and design these elements. [You can find the interview here](http://revealapp.com/blog/revealed-soundproof.html)