Author: Marc

Animation timings

Design / iOS

Making your animations subtle is very important. This usually means they should be very short, circa 300ms or less. However even a tiny amount of undamped spring means they need more time to feel natural. Perceived smoothness is a function of distance travelled and the frame rate, so the further the total distance travelled (in any direction, e.g. when bouncing on a spring), the longer the animation must be to appear smooth. Even if it […]

Trying out indie dev on my pygmy pony

Apple / Business / Development / iOS

There’s a lot said about the troubles of being an indie iOS developer, with a recurrence doing the rounds at the moment. It’s fair to say that many consider it an ill-advised move, at least the ones who have not tried it or have tried and failed to make enough money. I remain convinced that to some degree the indies out there who have found profitable niches are not too eager to share this information, […]