Is “Unlock Everything” a mistake?
iOS developers are well aware of the shift in price models away from charging up front, to free with In-App Purchase. I have been pretty resistant to this change, especially in the light of the forthcoming ability to host preview videos on the App Store. The rationale is that getting people to buy your app without evaluating it is a massive hurdle, and a video preview could help with that. Now I find myself having […]